Colour
Location
Choreography & Performance
Narrative (story)
Sexual, violent content
The image of musician
Representation (gender, class, age, etc)
Humour
Editing
Lighting
Video 1 - Pop
There is a lot of lighting in this song, the artist comes across as a quite happy, wild and wacky person who enjoys life and lives it to the fullest, the song is more for the younger generation, the location was in a house while a party was going on.
Video 2 - Rap
In this video i can see a lot of hydraulic cars and low riders, this video is way different to the first as the genders are different, they are talking about the love they have for the streets, there are a lot of women in the video as well as cars and jewellery.
Video 3 - Rock
This video has quite a scary video which is glamourised as quite dark and doom, in the video they are wearing masks and there is fire which is quite dark because of the colours.
Style
In concerts - They use real life footage
Animation - Animation is a unique and authentic style that is used in music videos. When animation is used in music videos it sometimes contains a dream like storyline that would be hard to achieve if it was shot on video, this brings the audience on a surreal journey.
Illustrative & Interpretive -
Narrative - The media term of story telling
Surrealist - Art movements which aim to break down boundaries between fantasy, dreams and reality,
Pastiche & Homage - Where one media text refers another in an affectionate way.
Parody - Where one media text imitates another.
Conventions
Lyric interpretation;Extending or consolidating song's meaning
allusion - making references to other things (pastiche, homage & parody)
links to other artists - collaborations?
Techniques
Cutting to beat - An element
visual effects - Due to their experimental nature and freedom of expression allowed, music videos have often been for experimenting with new visual effects.
Miming and Lip-Sync - Well established technique of the music video
Chroma key -
The style of this song is animation/surrealist because there is animation in the song how ever there are shots in the song that will never happen in real life.
